Head to head · SEC data as of September 11, 2026
Amazon
81
Quality score · out of 100
93
Quality score · out of 100
Google comes in ahead: a quality score of 93 versus 81 for Amazon. Google wins on net margin (54.8% vs 18.3%), ROE (38.1% vs 25.8%) and cash generation (FCF) (11.9% vs -2.2%). Amazon doesn't take a single major metric today.
| Metric | Amazon | |
|---|---|---|
| Quality score (0-100) | 81 | 93 |
| Net margin | 18.3% | 54.8% |
| Gross margin | — | — |
| ROE | 25.8% | 38.1% |
| Net debt/EBITDA | 0.31× | 0.26× |
| FCF margin | -2.2% | 11.9% |
| Revenue growth (annualized) | 13.5% | 17.6% |
| Earnings growth (annualized) | 38.3% | 41.8% |
TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.
Amazon. Amazon dominates e-commerce, but its profit comes mainly from AWS, the world's largest cloud-computing provider. It rounds out the business with advertising and its Prime subscription.
Google. Alphabet is Google's parent company. The vast majority of its revenue comes from advertising —Google Search and YouTube— complemented by its cloud (Google Cloud) and long-term bets like Waymo (self-driving).
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What this comparison doesn't tell you
The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:
Who has the stronger fundamentals today, Amazon or Google?
By the StockSemáforo model (profitability, growth and financial strength, built on official SEC data), Google scores higher: 93 versus 81 out of 100. The score is recomputed nightly with the latest filings.
Does that make Google the better investment?
No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.
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Who's behind the methodology and model · how the score is computed
Data: official SEC filings (EDGAR) · Recomputed on September 11, 2026
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