The essentials of fundamental analysis, explained without jargon and with examples. Learn to read a company by its numbers and to make good use of the tool.
The method for judging a company by its numbers —profits, debt, margins— instead of by market noise.
The most-used multiple to tell whether a stock is expensive: how many years of profit you're paying for.
A $500 stock can be cheap and a $5 one wildly expensive. The key isn't the price, but what you get for it.
It measures how much profit a company squeezes from each dollar of its shareholders. The mark of a good business.