Head to head · SEC data as of July 10, 2026

Booking vs Expedia: which has the stronger fundamentals?

Booking

92

Quality score · out of 100

Expedia

90

Quality score · out of 100

On paper this one is nearly a draw: Booking scores 92 and Expedia scores 90 out of 100 in our fundamental quality model. Booking wins on net margin (19.5% vs 9.8%), cash generation (FCF) (32.6% vs 27%) and revenue growth (30.7% vs 22.6%). Expedia answers with earnings growth (150% vs 46.8%) and less debt (-0.35× vs 0.25×).

The metrics, head to head

MetricBookingExpedia
Quality score (0-100)9290
Net margin19.5%9.8%
Gross margin
ROE258.3%
Net debt/EBITDA0.25×-0.35×
FCF margin32.6%27%
Revenue growth (annualized)30.7%22.6%
Earnings growth (annualized)46.8%150%

TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.

What each one does

Booking. Booking Holdings is the world's largest online travel group, owner of Booking.com, Priceline, Kayak and OpenTable. It connects travelers with hotels, flights and rentals, taking a commission on each booking, without owning the hotels.

Expedia. Expedia is one of the world's two big online travel agencies: Expedia, Hotels.com and vacation-rental Vrbo, dueling Booking for every hotel reservation on the planet. A giant commission business living off traffic... and what it costs to buy it on Google.

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What this comparison doesn't tell you

The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:

Analyze Booking →Analyze Expedia →

Frequently asked questions

Who has the stronger fundamentals today, Booking or Expedia?

They're practically tied: Booking and Expedia score 92 and 90 out of 100 in the StockSemáforo model (profitability, growth and financial strength, built on official SEC data). The score is recomputed nightly with the latest filings.

Does that make Booking the better investment?

No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.

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