Head to head · SEC data as of September 11, 2026
Booking
92
Quality score · out of 100
Expedia
91
Quality score · out of 100
On paper this one is nearly a draw: Booking scores 92 and Expedia scores 91 out of 100 in our fundamental quality model. Booking wins on net margin (19.1% vs 13%), cash generation (FCF) (33.8% vs 28.4%) and revenue growth (29.6% vs 22.3%). Expedia answers with earnings growth (150% vs 46.8%) and less debt (-0.36× vs 0.3×).
| Metric | Booking | Expedia |
|---|---|---|
| Quality score (0-100) | 92 | 91 |
| Net margin | 19.1% | 13% |
| Gross margin | — | — |
| ROE | — | 168.4% |
| Net debt/EBITDA | 0.3× | -0.36× |
| FCF margin | 33.8% | 28.4% |
| Revenue growth (annualized) | 29.6% | 22.3% |
| Earnings growth (annualized) | 46.8% | 150% |
TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.
Booking. Booking Holdings is the world's largest online travel group, owner of Booking.com, Priceline, Kayak and OpenTable. It connects travelers with hotels, flights and rentals, taking a commission on each booking, without owning the hotels.
Expedia. Expedia is one of the world's two big online travel agencies: Expedia, Hotels.com and vacation-rental Vrbo, dueling Booking for every hotel reservation on the planet. A giant commission business living off traffic... and what it costs to buy it on Google.
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What this comparison doesn't tell you
The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:
Who has the stronger fundamentals today, Booking or Expedia?
They're practically tied: Booking and Expedia score 92 and 91 out of 100 in the StockSemáforo model (profitability, growth and financial strength, built on official SEC data). The score is recomputed nightly with the latest filings.
Does that make Booking the better investment?
No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.
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Who's behind the methodology and model · how the score is computed
Data: official SEC filings (EDGAR) · Recomputed on September 11, 2026
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