Head to head · SEC data as of July 18, 2026
Marriott
80
Quality score · out of 100
Hilton
77
Quality score · out of 100
On paper this one is nearly a draw: Marriott scores 80 and Hilton scores 77 out of 100 in our fundamental quality model. Marriott wins on less debt (0.07× vs 3.9×). Hilton answers with cash generation (FCF) (17.9% vs 10.6%), revenue growth (22.1% vs 19.2%) and earnings growth (42.4% vs 28.1%).
| Metric | Marriott | Hilton |
|---|---|---|
| Quality score (0-100) | 80 | 77 |
| Net margin | 9.7% | 12.6% |
| Gross margin | — | — |
| ROE | — | — |
| Net debt/EBITDA | 0.07× | 3.9× |
| FCF margin | 10.6% | 17.9% |
| Revenue growth (annualized) | 19.2% | 22.1% |
| Earnings growth (annualized) | 28.1% | 42.4% |
TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.
Marriott. Marriott is the world's largest hotelier by brands and rooms —Ritz-Carlton, Sheraton, Westin and dozens more— yet owns almost no hotels: it manages and franchises, charging fees on owners' revenue. Little capital, lots of margin.
Hilton. Hilton is one of the planet's two big hotel companies, with a key detail: it barely owns hotels. It sells its brand and booking system to owners who pay to operate under its flags — a capital-light royalty business the market adores.
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What this comparison doesn't tell you
The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:
Who has the stronger fundamentals today, Marriott or Hilton?
They're practically tied: Marriott and Hilton score 80 and 77 out of 100 in the StockSemáforo model (profitability, growth and financial strength, built on official SEC data). The score is recomputed nightly with the latest filings.
Does that make Marriott the better investment?
No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.
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Who's behind the methodology and model · how the score is computed
Data: official SEC filings (EDGAR) · Recomputed on July 18, 2026
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