Head to head · SEC data as of September 11, 2026
Marriott
71
Quality score · out of 100
Hilton
77
Quality score · out of 100
Hilton comes in ahead: a quality score of 77 versus 71 for Marriott. Hilton wins on net margin (12.7% vs 9.6%), cash generation (FCF) (16.3% vs 11.6%) and revenue growth (21.4% vs 18.5%). Marriott doesn't take a single major metric today.
| Metric | Marriott | Hilton |
|---|---|---|
| Quality score (0-100) | 71 | 77 |
| Net margin | 9.6% | 12.7% |
| Gross margin | — | — |
| ROE | — | — |
| Net debt/EBITDA | 3.74× | 3.77× |
| FCF margin | 11.6% | 16.3% |
| Revenue growth (annualized) | 18.5% | 21.4% |
| Earnings growth (annualized) | 26.6% | 40.9% |
TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.
Marriott. Marriott is the world's largest hotelier by brands and rooms —Ritz-Carlton, Sheraton, Westin and dozens more— yet owns almost no hotels: it manages and franchises, charging fees on owners' revenue. Little capital, lots of margin.
Hilton. Hilton is one of the planet's two big hotel companies, with a key detail: it barely owns hotels. It sells its brand and booking system to owners who pay to operate under its flags — a capital-light royalty business the market adores.
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What this comparison doesn't tell you
The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:
Who has the stronger fundamentals today, Marriott or Hilton?
By the StockSemáforo model (profitability, growth and financial strength, built on official SEC data), Hilton scores higher: 77 versus 71 out of 100. The score is recomputed nightly with the latest filings.
Does that make Hilton the better investment?
No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.
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Who's behind the methodology and model · how the score is computed
Data: official SEC filings (EDGAR) · Recomputed on September 11, 2026
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