Head to head · SEC data as of July 10, 2026
Microsoft
89
Quality score · out of 100
Apple
85
Quality score · out of 100
Microsoft comes in ahead: a quality score of 89 versus 85 for Apple. Microsoft wins on net margin (39.3% vs 27.2%), gross margin (68.3% vs 47.9%) and revenue growth (14.9% vs 9.5%). Apple answers with ROE (115.1% vs 30.2%) and cash generation (FCF) (28.6% vs 22.9%).
| Metric | Microsoft | Apple |
|---|---|---|
| Quality score (0-100) | 89 | 85 |
| Net margin | 39.3% | 27.2% |
| Gross margin | 68.3% | 47.9% |
| ROE | 30.2% | 115.1% |
| Net debt/EBITDA | 0.05× | 0.23× |
| FCF margin | 22.9% | 28.6% |
| Revenue growth (annualized) | 14.9% | 9.5% |
| Earnings growth (annualized) | 20.5% | 18.3% |
TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.
Microsoft. Microsoft is one of the world's largest tech companies. It makes money from enterprise software (Windows, Office/Microsoft 365), but its growth engine is the cloud (Azure), and it has positioned itself as a leader in embedding AI into business products.
Apple. Apple designs and sells premium consumer hardware —iPhone, Mac, iPad, Watch— alongside an ecosystem of services (App Store, iCloud, Apple Pay). The iPhone remains the heart of its business.
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What this comparison doesn't tell you
The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:
Who has the stronger fundamentals today, Microsoft or Apple?
By the StockSemáforo model (profitability, growth and financial strength, built on official SEC data), Microsoft scores higher: 89 versus 85 out of 100. The score is recomputed nightly with the latest filings.
Does that make Microsoft the better investment?
No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.
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