Head to head · SEC data as of July 10, 2026
Apple
85
Quality score · out of 100
92
Quality score · out of 100
Google comes in ahead: a quality score of 92 versus 85 for Apple. Google wins on net margin (37.9% vs 27.2%), revenue growth (17.4% vs 9.5%) and earnings growth (33.1% vs 18.3%). Apple answers with ROE (115.1% vs 33.5%) and cash generation (FCF) (28.6% vs 15.2%).
| Metric | Apple | |
|---|---|---|
| Quality score (0-100) | 85 | 92 |
| Net margin | 27.2% | 37.9% |
| Gross margin | 47.9% | — |
| ROE | 115.1% | 33.5% |
| Net debt/EBITDA | 0.23× | 0.26× |
| FCF margin | 28.6% | 15.2% |
| Revenue growth (annualized) | 9.5% | 17.4% |
| Earnings growth (annualized) | 18.3% | 33.1% |
TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.
Apple. Apple designs and sells premium consumer hardware —iPhone, Mac, iPad, Watch— alongside an ecosystem of services (App Store, iCloud, Apple Pay). The iPhone remains the heart of its business.
Google. Alphabet is Google's parent company. The vast majority of its revenue comes from advertising —Google Search and YouTube— complemented by its cloud (Google Cloud) and long-term bets like Waymo (self-driving).
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What this comparison doesn't tell you
The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:
Who has the stronger fundamentals today, Apple or Google?
By the StockSemáforo model (profitability, growth and financial strength, built on official SEC data), Google scores higher: 92 versus 85 out of 100. The score is recomputed nightly with the latest filings.
Does that make Google the better investment?
No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.
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