Head to head · SEC data as of July 10, 2026
Procter & Gamble
74
Quality score · out of 100
Colgate-Palmolive
62
Quality score · out of 100
Procter & Gamble comes in ahead: a quality score of 74 versus 62 for Colgate-Palmolive. Procter & Gamble wins on net margin (19.2% vs 10%), earnings growth (5.7% vs -3.7%) and less debt (1.19× vs 2.01×). Colgate-Palmolive doesn't take a single major metric today.
| Metric | Procter & Gamble | Colgate-Palmolive |
|---|---|---|
| Quality score (0-100) | 74 | 62 |
| Net margin | 19.2% | 10% |
| Gross margin | — | 60.1% |
| ROE | 30.4% | — |
| Net debt/EBITDA | 1.19× | 2.01× |
| FCF margin | 17.3% | 18.1% |
| Revenue growth (annualized) | 3.6% | 4.5% |
| Earnings growth (annualized) | 5.7% | -3.7% |
TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.
Procter & Gamble. Procter & Gamble is the world's largest maker of household consumer goods. It owns everyday brands like Ariel, Gillette, Pampers, Fairy and Oral-B, sold in almost every country.
Colgate-Palmolive. Colgate-Palmolive sells hygiene and household products in over 200 countries: Colgate toothpaste (the clear global leader), Palmolive soaps and Hill's pet food. The classic defensive business: people brush their teeth in any crisis.
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What this comparison doesn't tell you
The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:
Who has the stronger fundamentals today, Procter & Gamble or Colgate-Palmolive?
By the StockSemáforo model (profitability, growth and financial strength, built on official SEC data), Procter & Gamble scores higher: 74 versus 62 out of 100. The score is recomputed nightly with the latest filings.
Does that make Procter & Gamble the better investment?
No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.
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