Head to head · SEC data as of September 11, 2026

Salesforce vs ServiceNow: which has the stronger fundamentals?

Salesforce

79

Quality score · out of 100

ServiceNow

85

Quality score · out of 100

ServiceNow comes in ahead: a quality score of 85 versus 79 for Salesforce. ServiceNow wins on revenue growth (24% vs 14.1%), earnings growth (61.7% vs 17%) and less debt (1.82× vs 3.03×). Salesforce answers with net margin (22% vs 11.3%) and ROE (25.2% vs 13.3%).

The metrics, head to head

MetricSalesforceServiceNow
Quality score (0-100)7985
Net margin22%11.3%
Gross margin77.3%74.8%
ROE25.2%13.3%
Net debt/EBITDA3.03×1.82×
FCF margin34.5%31.1%
Revenue growth (annualized)14.1%24%
Earnings growth (annualized)17%61.7%

TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.

What each one does

Salesforce. Salesforce is the world leader in customer-management software (CRM): cloud tools companies use for sales, marketing and customer service. It sells by subscription, giving it recurring revenue.

ServiceNow. ServiceNow sells cloud software that helps large enterprises automate their internal workflows — from IT support to human resources and customer service. It runs on subscriptions, so its revenue is recurring and highly predictable.

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What this comparison doesn't tell you

The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:

Analyze Salesforce →Analyze ServiceNow →

Frequently asked questions

Who has the stronger fundamentals today, Salesforce or ServiceNow?

By the StockSemáforo model (profitability, growth and financial strength, built on official SEC data), ServiceNow scores higher: 85 versus 79 out of 100. The score is recomputed nightly with the latest filings.

Does that make ServiceNow the better investment?

No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.

Who's behind the methodology and model · how the score is computed

Data: official SEC filings (EDGAR) · Recomputed on September 11, 2026

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