Head to head · SEC data as of July 10, 2026
Salesforce
78
Quality score · out of 100
ServiceNow
89
Quality score · out of 100
ServiceNow comes in ahead: a quality score of 89 versus 78 for Salesforce. ServiceNow wins on revenue growth (24% vs 14.3%), earnings growth (67.1% vs 13.8%) and less debt (-0.45× vs 3.01×). Salesforce answers with net margin (18.7% vs 12.6%) and ROE (23.4% vs 15%).
| Metric | Salesforce | ServiceNow |
|---|---|---|
| Quality score (0-100) | 78 | 89 |
| Net margin | 18.7% | 12.6% |
| Gross margin | 77.6% | 76.6% |
| ROE | 23.4% | 15% |
| Net debt/EBITDA | 3.01× | -0.45× |
| FCF margin | 34.2% | 33.2% |
| Revenue growth (annualized) | 14.3% | 24% |
| Earnings growth (annualized) | 13.8% | 67.1% |
TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.
Salesforce. Salesforce is the world leader in customer-management software (CRM): cloud tools companies use for sales, marketing and customer service. It sells by subscription, giving it recurring revenue.
ServiceNow. ServiceNow sells cloud software that helps large enterprises automate their internal workflows — from IT support to human resources and customer service. It runs on subscriptions, so its revenue is recurring and highly predictable.
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What this comparison doesn't tell you
The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:
Who has the stronger fundamentals today, Salesforce or ServiceNow?
By the StockSemáforo model (profitability, growth and financial strength, built on official SEC data), ServiceNow scores higher: 89 versus 78 out of 100. The score is recomputed nightly with the latest filings.
Does that make ServiceNow the better investment?
No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.
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