Head to head · SEC data as of September 11, 2026
Shopify
88
Quality score · out of 100
Amazon
81
Quality score · out of 100
Shopify comes in ahead: a quality score of 88 versus 81 for Amazon. Shopify wins on cash generation (FCF) (17.7% vs -2.2%), revenue growth (31.6% vs 13.5%) and less debt (-0.88× vs 0.31×). Amazon answers with net margin (18.3% vs 14.5%) and ROE (25.8% vs 15.2%).
| Metric | Shopify | Amazon |
|---|---|---|
| Quality score (0-100) | 88 | 81 |
| Net margin | 14.5% | 18.3% |
| Gross margin | 47.8% | — |
| ROE | 15.2% | 25.8% |
| Net debt/EBITDA | -0.88× | 0.31× |
| FCF margin | 17.7% | -2.2% |
| Revenue growth (annualized) | 31.6% | 13.5% |
| Earnings growth (annualized) | 38.7% | 38.3% |
TTM metrics with official SEC data, refreshed daily. Bold green marks the winner of each metric. A dash means the metric doesn't apply or isn't reliable.
Shopify. Shopify is the platform millions of merchants use to run their online store: website, payments, shipping and financing in one place. It charges subscriptions and, above all, a small cut of each merchant sale — so it grows when they sell more.
Amazon. Amazon dominates e-commerce, but its profit comes mainly from AWS, the world's largest cloud-computing provider. It rounds out the business with advertising and its Prime subscription.
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What this comparison doesn't tell you
The score measures business quality, not whether the stock is cheap or expensive: the better company can be the worse investment if you overpay. For the valuation verdict, enter each one's current price in the analyzer:
Who has the stronger fundamentals today, Shopify or Amazon?
By the StockSemáforo model (profitability, growth and financial strength, built on official SEC data), Shopify scores higher: 88 versus 81 out of 100. The score is recomputed nightly with the latest filings.
Does that make Shopify the better investment?
No. The score measures business quality, not valuation: an excellent company can trade at an excessive price and be a poor investment at that price. To find out whether it's cheap or expensive, enter its current quote in the StockSemáforo analyzer.
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Who's behind the methodology and model · how the score is computed
Data: official SEC filings (EDGAR) · Recomputed on September 11, 2026
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