Fundamental analysis · SEC EDGAR · TTM through 31/03/2026
CLX · NYSE · Consumer
Fundamental quality
60
out of 100
Clorox Co is a mature, stable business: it earns money solidly (net margin 11.2%) but grows slowly (0.1% a year). On fundamental quality it scores 60 out of 100, profiling it as a company of reasonable quality. Its weakest area is its growth (revenue +0.1%/yr). Whether it's cheap or expensive depends on the current price, which you can compute in the tool.
Clorox is bleach turned into a household empire: disinfectants, Glad trash bags, Hidden Valley dressings and Kingsford barbecue charcoal. Leading brands in small, boring categories — the kind of dominance nobody notices until there's a pandemic.
EPS growth: -3.7% · Revenue growth: 0.1%
Net margin: 11.2% · ROIC: 68.6%
Net debt/EBITDA: 0.99x · FCF: 5.6%
Source: SEC EDGAR · TTM through 31/03/2026
The score includes +4 for dividend strength: 49 consecutive years of increases. Keeping that streak demands growing cash generation and balance-sheet discipline.
The score combines growth, profitability and financial strength. Here its financial strength weighs in its favor, while its growth drags it down the most.
Percentile against the other 98 Consumer companies in our coverage: how far it beats them on each metric (100 = best in sector).
Computed from the daily dataset scores. A high percentile places the company among the best in its sector on that metric; it is not a buy recommendation.
Key concepts
What do these metrics mean? Fundamental analysis · What is the P/E · What is EPS · What is ROE · Net & gross margin · Free cash flow
| Year | Revenue | Net income | Free cash flow | Net debt |
|---|---|---|---|---|
| 2020 | 6,721 | 939 | 1,292 | 1,909 |
| 2021 | 7,341 | 710 | 945 | 2,465 |
| 2022 | 7,107 | 462 | 535 | 2,291 |
| 2023 | 7,389 | 149 | 930 | 2,110 |
| 2024 | 7,093 | 280 | 483 | 2,279 |
| 2025 | 7,104 | 810 | 761 | 2,317 |
Between 2020 and 2025, revenue went from $6,721M to $7,104M (+6%) and net income went from $939M to $810M (-14%). Meanwhile, its margins have narrowed (from 14% to 11%).
Annual figures in millions of U.S. dollars ($M) per SEC filings. Net debt is total debt minus cash.
Latest results
Figures for the nine months ended March 31, 2026, versus the nine months ended March 31, 2025 (SEC filings):
Automatic comparison between the two most recent periods filed with the SEC. One quarter doesn't make a trend: read it alongside the historical evolution above.
$2.05
per share, yearly
74.3% of earnings
Payout
49 straight years raising it
Growth
The dividend yield depends on today's price. Compute it in the analyzer → · See all dividend-paying stocks →
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Is Clorox Co cheap or expensive?
That depends on the current price. Look it up, enter it in the tool and get the full valuation verdict (P/E against its sector).
Compute the valuation →Is Clorox Co a good company to invest in?
In terms of business quality, Clorox Co scores 60 out of 100 in our analysis, placing it as a company of reasonable quality. That said, this isn't a recommendation: whether it's a good investment also depends on its current price and your goals.
Is Clorox Co a profitable company?
Yes. Clorox Co shows a net margin of 11.2%, a sign of a profitable business.
Does Clorox Co have a lot of debt?
Not particularly. Its net debt is 0.99 times its EBITDA, a low level.
Is Clorox Co growing?
Its revenue has grown 0.1% annualized in recent years.
Does Clorox Co generate cash?
Yes. It converts about 5.6% of its revenue into free cash flow, and has done so positively year after year.
The thresholds are general and the system doesn't judge qualitative factors. See the full methodology and use this analysis as a first filter, never as a final decision.
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Who's behind the methodology and model · how the score is computed
Data: see Clorox Co's filings on EDGAR
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