Fundamental analysis · SEC EDGAR · as of 31/05/2026

Fundamental analysis of Nike, Inc.

NKE · NYSE · Consumer

Fundamental quality

REASONABLE

58

out of 100

Nike, Inc. earns a fundamental-quality score of 58 out of 100, profiling it as a company of reasonable quality. Its score rests mainly on its financial strength (net debt 0.08× EBITDA). Its weakest area is its growth (revenue +0.8%/yr). Whether it's cheap or expensive depends on the current price, which you can compute in the tool.

What the company does

Nike is the world's largest sportswear and footwear brand. It designs and sells but outsources manufacturing. Its value lies in the brand and, increasingly, in selling directly to consumers (its own apps and stores).

What will shape its future

  • Brand strength against competitors (Adidas, On, Hoka) and shifting fashion trends.
  • The success of its direct-to-consumer strategy, more profitable than selling through third parties.
  • China as a growth market and its Asian supply chain.

Breakdown by area

I.Growth
19

EPS growth: -10% · Revenue growth: 0.8%

II.Profitability
69

Net margin: 6.7% · ROE: 20.9% · ROIC: 20.4%

III.Financial health
76

Net debt/EBITDA: 0.08x · FCF: 4.7%

Source: SEC EDGAR · as of 31/05/2026

The score includes +3 for dividend strength: 12 consecutive years of increases. Keeping that streak demands growing cash generation and balance-sheet discipline.

The score combines growth, profitability and financial strength. Here its financial strength weighs in its favor, while its growth drags it down the most.

Versus its sector

Percentile against the other 98 Consumer companies in our coverage: how far it beats them on each metric (100 = best in sector).

Net marginbeats 61%
ROEbeats 60%
Growthbeats 13%
Cash generationbeats 39%
Less debtbeats 76%

Computed from the daily dataset scores. A high percentile places the company among the best in its sector on that metric; it is not a buy recommendation.

Key concepts

What do these metrics mean? Fundamental analysis · What is the P/E · What is EPS · What is ROE · Net & gross margin · Free cash flow

Nike, Inc. strengths

  • Strong return on equity (ROE of 20.9%): it puts shareholder capital to good use.
  • Positive free cash flow year after year, a self-funding business.
  • Low leverage (net debt of 0.08× EBITDA).

Nike, Inc. risks and weaknesses

  • Shrinking margins: net margin has fallen from 13% to 7% in recent years.
  • Declining earnings per share (-10% annualized).
  • Its net debt has grown over the period.
  • Weak revenue growth (0.8% annualized).

Nike, Inc. historical evolution

YearRevenueNet incomeFree cash flowNet debt
202144,5385,7275,962-476
202246,7106,0464,430846
202351,2175,0704,8721,486
202451,3625,7006,617-957
202546,3093,2193,268497
202646,3983,1082,184379

Between 2021 and 2026, revenue went from $44,538M to $46,398M (+4%) and net income went from $5,727M to $3,108M (-46%). Meanwhile, its margins have narrowed (from 13% to 7%).

Annual figures in millions of U.S. dollars ($M) per SEC filings. Net debt is total debt minus cash.

Dividend

$1.63

per share, yearly

77.4% of earnings

Payout

at least 12 straight years raising it

Growth

That is what we can verify in the SEC filings, whose structured data only starts in 2008 and which many companies begin tagging later. The real streak may be considerably longer.

The dividend yield depends on today's price. Compute it in the analyzer → · See all dividend-paying stocks →

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Is Nike, Inc. cheap or expensive?

That depends on the current price. Look it up, enter it in the tool and get the full valuation verdict (P/E against its sector).

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Frequently asked questions

Is Nike, Inc. a good company to invest in?

In terms of business quality, Nike, Inc. scores 58 out of 100 in our analysis, placing it as a company of reasonable quality. That said, this isn't a recommendation: whether it's a good investment also depends on its current price and your goals.

Is Nike, Inc. a profitable company?

Nike, Inc. is profitable, with a net margin of 6.7%, though a thin one.

Does Nike, Inc. have a lot of debt?

Not particularly. Its net debt is 0.08 times its EBITDA, a low level.

Is Nike, Inc. growing?

Its revenue has grown 0.8% annualized in recent years.

Does Nike, Inc. generate cash?

Yes. It converts about 4.7% of its revenue into free cash flow, and has done so positively year after year.

The thresholds are general and the system doesn't judge qualitative factors. See the full methodology and use this analysis as a first filter, never as a final decision.

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